Helping brands flourish in retail.
End-to-end shopper marketing and retail media for emerging and mid-market CPG brands — executive-level expertise, hands on keys, without the agency price.
We help your brand meet customers at every part of their grocery shopping journey.
All the expertise.
None of the agency.
You don't need more hands — you just need the right ones. A dedicated retail partner.
Not a junior team.
You get direct, hands-on-keys access to executive-level expertise — every hour we work together.
Not a broker.
Retail media isn't one of ten things on the plate. It's the entire discipline, actively optimized.
Not a generalist.
Shopper marketing and retail media are all we do — across every major retailer and network.
From launch to scale — we've worked with every size, every stage, every channel.
One partner for all of retail media & shopper marketing.
I bring deep retail media expertise across every major retailer — from Instacart search to Walmart Connect to in-store activation — and I make sure every dollar works as hard as it possibly can.
One-stop shop
Strategy, budget planning, execution, and reporting — across both retail media and shopper marketing.
Retail media SME
Deep expertise across Instacart, Walmart, Target, Kroger, and more — not a single-platform specialist.
Track record of success
Scaled retail media for food & bev CPGs with revenues from $5MM to $600MM.
Agency alternative
Executive-level access on every campaign — without paying the agency price.
Emerging-brand ally
Built to optimize limited budgets for scrappy, smart, and profitable growth.
Results that compound.
Attributed sales quadrupled in under a year — from $440K to $1.35MM per month.
New-to-brand sales grew more than 6x year-over-year under IBP management.
Campaign profitability MoM, with a 3.5% reduction in spend and +118% reach.
Year-over-year profitability growth, with 2.5x reach among Kroger shoppers.
Campaign profitability MoM — while cutting spend 30% and lifting sales 35%.
Attributed sales YoY, from an average of $308K to $577K per month.
Let's grow what's next.
Tell me about your priority retailers and goals — I'll put together a customized approach with a few scope options.
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